How Is CPC Calculated?
When it comes down to calculating the CPC it is usually done by the dividing up of the total cost of clicks by the total number of clicks. In other words, your average CPC is based on your actual cost-per-click, which is the actual amount that you are charged for a click on your ad. One thing to always keep in mind is that your average CPC may just so happen to be different from your maximum cost-per-click, which is the highest amount that you are meant to pay for a click.
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