By "grouping keyword volumes," we mean that different keywords that are slightly different (but generally convey the same meaning) are given the same volume, which represents the combined volume of every variation. For example, if (hypothetically) [SEO] is searched 21,000 times per month in the UK, and [Search Engine Optimisation] is searched 12,100 times per month, once these keywords are combined, each will be reported as receiving the total of the two—33,100 searches per month.\
On top of this, in the last few weeks Google have also been reducing access to keyword planner data for some accounts. Earlier this month, it was announced that Keyword Planner data will be given only in very broad buckets for advertisers with "lower monthly spend" (although some ways around this have been found). This is a separate change from the volume grouping, which is the main focus of this article.
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